Company Vision for Solar Covers

Solar Factory Pool Products, Inc. exists to make a difference in the fight for water conservation by selling to owners of backyard swimming pools a highly useful device called the Free-Floating Solar Roller ® Pool Cover Remover. We feel our patented product is the most important breakthrough to facilitate water conservation ever to come to the swimming pool industry. Why? Because pool covers can reduce water evaporation by more than 90%, and even chemical usage by more than 70%. Yet less than 30% of all backyard pools have been able to use a pool cover...until now.

So why aren't all pools using a cover? The overwhelming limitation to cover usage is that historically the only device sold for handling pool covers has been the deck reel, an expensive bulky towel rack like device that sits at the end of the pool consuming valuable deck space. The problem with deck reels is they do not handle curvy free-form pool covers very well, or pools with limited or no deck space, but for the most part are only good for rectangular inground or oval/round aboveground pools. All the other custom free-form pools have been going without.

That said, as things stand today, less than 30% of all backyard swimming pools have a solution for taking the covers on and off the pool, which is much like having invented breakthrough inflatable rubber tires for the auto industry, but no jack to remove them with. And in the wake of water shortages in many parts of the country there is a pressing need to require pools to conserve water with a pool cover, yet nothing really has been offered as a practical solution for handling the covers...again, until now.

For all those millions of pools without a jack, our innovative patented and trademarked Solar Roller ® Pool Cover Remover is the only means on the market to assist the removal and handling of covers for pools that can't use a deck reel. Because custom free-form pools cannot use a traditional deck reel, many of those pool owners are already splitting their bulky pool covers to make them easier to remove by hand, and are doing so at the advice of pool shops who want to sell them a cover, but cannot sell them a reel. The Solar Roller ® Split-Cover System™ just takes this a step further and is completely different from anything on the market today.

Product History

It's been a long hard road, but as the saying goes, "never give up" and we don't intend to because this vision is one to help millions of consumers that don't have a solution without us.

Beginning in 1989 patent was first filed on the Split-Cover System™. In late 1996 after many late nights and weekends of work battling for the patent, the patent was eventually obtained after winning a patent interference proceeding before the US Patent Office against a Canadian company that had filed for patent nine months behind us. This was battle number one, which we won.

Then in 1999, an initial production was sourced and locally fabricated with first sales over the internet.

Then in 2004 we began designs to for a full production retail ready version of the product.

In 2005, just at the time of our second production launch we met our next major obstacle having to protect our Solar Roller ® trademark and brand, prevailing with an injunction in NY Federal Court, getting the other company to change their packaging and stopping them (or resellers) from using our Solar Roller brand name which causes confusion in the marketplace. But the unfortunate and unneccessay battle drained us of our marketing budget which is many times the true effect of these legal battles. And companies that can afford it can loose in court, but win in the marketplace by barring small business upstarts from entering the market due to lack of marketing capital to do all the advertising, tradeshows, and the like required for a successful product launch.

Yet in 2006 production was delivered for our spring launch, and the product has continued to expand sales and distribution to a few other retailers over the years, while at the same time going slow to refine the product based on customer feedback that now has a high customer satisfaction rate, and almost no returns.

Today we continue to design and refine, as all products do, and hope to have the next generation of the system out in late 2012 or 2013.

Thus through innovation, Solar Factory is in the process of positioning itself to provide a greatly needed product to millions of backyard swimming pools that can't use a deck reel. Moreover, due to the completely new and patented method of using a free-floating device to roll covers directly on the water in sections like pieces of a puzzle, our product enjoys being an innovation as first of it's kind to make a difference not only for water conservation, but helping customers have warm water, a cleaner pool, and save money on their water bills.

Questions and Comments

Send your questions, comments, and suggestions about this remarkable device for your pool, and other pool products, by clicking on the contact us link above.

We look forward to your business,

David Hoff, Inventor CEO
Solar Factory Pool Products, Inc
5834 Price Ave
Sacramento, CA 95652
(877) 882-7602